2. 云状物

每个人都有那些仰面躺在草地上的时候，望着云朵发白日梦或者从腾云变换中寻找图案的记忆。
云状物是一个极有表现力的标志，凭空幻化意象，即有创造性，又很好玩。有时候云状物和“思维泡泡”结合起来，会产生一种梦幻的感觉。云状物可以是三维的泡泡或者只是平面的。许多的云状物Logo用“思维泡泡”来代表一种新思想。
许多的“云朵”来自互联网上的新生意，互联网确实是个梦想之地。有一些，也包含太阳的图形，用来形成“新的曙光”的感觉。


3. Reflections

Mirror, mirror, on the wall, what's the hottest trend of all? It might just be reflections. With Apple leading the way, looking like all their graphics were set on a shiny table, others are sure to follow. Dubbed by some as ?the new drop shadow,? reflections are taking over, especially on the web. The reflections might be skewed, such as in the Logo for blinklist, indicating the location of some light source, invisible to the onlooker, but effective in creating even more of a sense of a whole different world the Logo is in.



3. 反射效果（镜像效果）

魔镜魔镜告诉我，什么是最热的潮流啊？ 它可能就是“反射效果”。苹果最先开始倡导的，把什么东西都弄得好像放在光滑闪亮的桌面上，其他人就开始跟风。有人给它起了个绰号叫什么来着？“新的下拉阴影”（意思和以前的“下拉阴影”效果一样满天飞）。 “反射效果”全面霸占，尤其是在网上。反射效果可以是不对称的，就像 blinklist 的Logo一样，弄出一些光的效果却让你找不到光源，但对于创造拥有更多“完全不同的世界”感觉的Logo是有效而时尚的。


4. Rectangle

In a graphic world where you can do nearly anything, some companies are keeping it simple with shaded rectangles. Their Logo, in a contrasting white, pops out from the background. Shadow boxes have historically been a sign of amateurish design, but this new generation of effective Logos has shown that good design will always be in style. With the popularity of rounded corners, these Logos stand out with (oh no!) sharp edges and right angles. In some occasions, such as with the blurb Logo, the rectangle can represent an image. Blurb used their blue shadow behind their name to symbolize a book, as they are in the book publishing business.

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